Knowing How To Write A Sponsorship Request Email With Sponsorship Proposal Attachment is a super useful skill. Whether you’re trying to raise money for your school club, a local sports team, or a cool event, getting sponsors is a great way to get support. This guide will walk you through how to write a winning email that grabs attention and gets you closer to securing that sweet sponsorship deal.
Crafting the Perfect Email: Key Ingredients
When writing your email, think of it like baking a cake. You need the right ingredients, in the right order, to make it a success. Here’s a breakdown:
- Subject Line: Make it clear and attention-grabbing. Think "Sponsorship Opportunity for [Your Event/Team Name]" or "Partner with [Your Organization] – Sponsorship Proposal Enclosed".
- Personalized Greeting: Don’t just start with "To Whom It May Concern." Find the name of the person who handles sponsorships and address them directly. Research the company and show you know something about them.
- Brief Quickly introduce yourself and your organization. Clearly state the purpose of your email: to request sponsorship.
- Highlight Benefits: Why should they sponsor you? Explain the benefits they’ll receive (logo placement, mentions on social media, etc.).
- Call to Action: Tell them what you want them to do (review the proposal, schedule a call).
- Polite Closing: Thank them for their time and consideration. Include your contact information.
Here’s the order for the email, you can use these
- :
- Subject Line
- Personalized Greeting
- Brief Introduction
- Highlight Benefits
- Call to Action
- Polite Closing
- Executive Summary: Overview of the event or organization, sponsorship needs, and benefits.
- About Us: Provide background information about your organization, your mission, and your accomplishments.
- Event Details: Describe your event, including the date, location, and expected audience.
- Sponsorship Packages: Include different sponsorship levels with corresponding benefits.
- Budget: Show how the sponsorship funds will be used.
- Contact Information: Provide your contact details for further communication.
Properly crafted email is the key to getting your sponsorship request read. Remember to make your email easy to read and understand. Keep the language clear and concise, and avoid using jargon or overly technical terms.
And, the
- can be used to show how to draft your proposal:
Don’t forget to attach your sponsorship proposal! It should be well-designed, professional, and clearly outline all the details about your event or organization. Remember to format your proposal with clear headings, bullet points, and visually appealing graphics.
Email Example: Initial Contact for a Local Business
Subject: Sponsorship Opportunity for the [Your Event/Team Name] – [Date]
Dear [Name of Contact Person],
My name is [Your Name] and I’m reaching out from [Your Organization/Team]. We’re organizing the [Your Event Name] on [Date] at [Location], and we’re hoping to partner with local businesses like yours to make it a huge success.
We’re expecting [Number] attendees, including families, students, and community members. We believe that your business would be a great fit for this sponsorship.
We’ve attached a detailed sponsorship proposal that outlines various sponsorship levels and the benefits associated with each, such as logo placement on promotional materials, mentions on social media, and more.
Would you be available for a brief call next week to discuss this further? Please let me know what time works best for you.
Thank you for your time and consideration. We look forward to hearing from you soon.
Sincerely,
[Your Name]
[Your Title]
[Your Organization/Team]
[Your Phone Number]
[Your Email Address]
Email Example: Following Up After No Response
Subject: Following Up: Sponsorship Opportunity for the [Your Event/Team Name]
Dear [Name of Contact Person],
I hope this email finds you well.
I’m following up on my previous email regarding a sponsorship opportunity for the [Your Event/Team Name]. We understand you’re busy, but we believe this is an excellent opportunity for [Company Name] to reach a large audience in the [City/Town] area.
The sponsorship proposal is attached again for your convenience. We’re still hoping to partner with [Company Name] and would be happy to answer any questions you may have.
Please let me know if there’s a better time to connect or if you’d like to discuss this further. Even a quick call of 10 minutes will do.
Thank you again for your time.
Best regards,
[Your Name]
[Your Title]
[Your Organization/Team]
[Your Phone Number]
[Your Email Address]
Email Example: Thank You Email After a Sponsor Agrees
Subject: Thank You – Sponsorship Confirmed for [Your Event/Team Name]
Dear [Name of Contact Person],
I’m thrilled to confirm that [Company Name] will be sponsoring the [Your Event/Team Name]! Thank you so much for your support.
We greatly appreciate your partnership and are excited to have you on board. We believe this will be a great opportunity for both of us.
As discussed, your logo will be featured on [Mention specific benefits, e.g., our website, event banners, etc.]. We’ll make sure you get the maximum exposure possible.
We’ll be in touch soon with further details, including [Mention next steps, e.g., logo specifications, event schedule, etc.].
Thank you again for everything.
Sincerely,
[Your Name]
[Your Title]
[Your Organization/Team]
[Your Phone Number]
[Your Email Address]
Email Example: Email for a Non-Profit Organization
Subject: Sponsorship Opportunity: Support [Non-profit Name] and Make a Difference
Dear [Name of Contact Person],
My name is [Your Name] and I’m reaching out from [Non-profit Name]. We are a [brief description of your non-profit and its mission]. We are hosting the [Your Event Name] on [Date], which will help us raise funds and awareness for our cause.
We are looking for sponsors to help us achieve our goals and to provide [specific services or programs]. Your sponsorship will directly benefit [mention how the sponsorship helps the community].
We have a range of sponsorship packages available that offer great benefits, including [mention benefits such as logo placement, speaking opportunities, etc.]. Our sponsorship proposal, which provides detailed package options, is attached for your review.
We would love to discuss how [Company Name] can get involved. Would you be available for a call next week?
Thank you for your time and support.
Sincerely,
[Your Name]
[Your Title]
[Your Organization/Team]
[Your Phone Number]
[Your Email Address]
Email Example: Tailoring to a Specific Company’s Values
Subject: Partnering with [Your Organization] to [Relate to Company Value] – Sponsorship Opportunity
Dear [Name of Contact Person],
I am [Your Name] from [Your Organization/Team]. We admire [Company Name]’s commitment to [mention a specific company value, e.g., community involvement, environmental sustainability]. We are hosting the [Your Event Name] on [Date], and believe our event aligns well with your company’s values.
[Your Event Name] is expected to [Briefly describe your event and its impact. e.g., attract over 500 local attendees to promote health and wellness]. By sponsoring us, [Company Name] can demonstrate its dedication to [reiterate the value and how your event supports it].
We have attached our sponsorship proposal with packages customized to allow maximum impact. We would be happy to tailor the program further to fit the needs of [Company Name].
Are you available for a call to discuss the details?
Thank you,
[Your Name]
[Your Title]
[Your Organization/Team]
[Your Phone Number]
[Your Email Address]
Email Example: Focused on a Specific Sponsorship Level
Subject: Sponsorship Opportunity: [Your Event Name] – Become a [Specific Sponsorship Level Name] Sponsor
Dear [Name of Contact Person],
My name is [Your Name] and I am contacting you from [Your Organization/Team]. We are hosting the [Your Event Name] on [Date] with expected attendance of [Number] attendees.
We are excited about offering [Company Name] the opportunity to be our [Specific Sponsorship Level Name] Sponsor.
This level offers unique benefits, including [list the key benefits that are tailored to the chosen sponsorship level, e.g., prominent logo placement on all event materials, a speaking opportunity at the event, etc.]. We have a detailed sponsorship proposal attached showing how [Company Name] can gain the maximum benefits from this sponsorship level.
I would be happy to schedule a brief call to discuss how you can become our [Specific Sponsorship Level Name] Sponsor. What time works best for you?
Best Regards,
[Your Name]
[Your Title]
[Your Organization/Team]
[Your Phone Number]
[Your Email Address]
Knowing How To Write A Sponsorship Request Email With Sponsorship Proposal Attachment gives you a real advantage when asking for sponsorships. Remember to personalize your emails, highlight the benefits, and provide all the necessary details in your proposal. By following these tips and using the examples above as a guide, you’ll be well on your way to securing the funding you need for your next event or initiative! Good luck!